Impulse — Launch Video Script (Draft)¶

Format: YouTube, roughly 7–9 minutes. First-person, founder-style. Face-cam plus POV product shots plus b-roll. Voice: You, talking to camera, like a normal video that happens to also be a launch. Not an ad. Not Apple. A 19-year-old showing something they made. Editable into: 5 shorts, marked throughout.

A note on reading this: the VO is what you say out loud. The [VISUAL] lines are what's on screen. Times are rough.

[0:00] COLD OPEN¶

[VISUAL: POV. Phone in hand, thumb scrolling. Timestamp burns in: 1:47 AM. Hard cut. Same bed, daylight now. Alarm rings. Thumb hits snooze, eyes stay shut. Hard cut. Still scrolling. 9:32 AM.]

VO: Every morning I lose to my phone. And the worst part is I'm watching it happen to me. I know what I said I'd do last night. I'm doing the other thing anyway.

[Beat. Face cam comes on.]

VO: I'm [NAME]. I'm [AGE]. I built a thing to fix this. It's called Impulse.

[SHORT-FORM CUT 1: this cold open, 15 seconds, stands alone as a hook.]

[0:25] WHY I MADE THIS (placeholder — only you can write this)¶

[VISUAL: face cam. Maybe a little b-roll of your desk, early prototypes, whatever you've got.]

VO (placeholder — write your own): - Who you are, fast. Student, where, what you study, one sentence. - The specific version of the problem you lived. Not "ADHD" in the abstract. The actual morning. The actual phone. The actual to-do list you rewrote for the fourth day in a row. - What you tried that didn't work. Name apps, name blockers, name the shock band if you tried one. Be specific about how each one failed you. - The moment you decided to build your own. - One line on how long it's been in the works.

Keep it under a minute. This isn't a founder origin story. It's: I had the same problem you have, I got fed up, I built something.

[1:30] THE PROBLEM WITH WHAT EXISTS¶

[VISUAL: quick b-roll. An app blocker on a phone, closed in two taps. A habit tracker showing a 47-day streak at zero percent. A shock wristband, taken off and set on a desk.]

VO: Everything I tried to fix this had the same hole. The thing telling me "no" was a thing I could turn off. Phone blockers live on the phone. Habit apps just watch you fail and log it. Shock bands buzz you, but you take them off and that's the end of that.

[Face cam.]

VO: None of them show up in the actual moment where you break the promise. The 6am moment. The "I'll just check it for a second" moment.

[2:15] WHAT IMPULSE IS¶

[VISUAL: POV, opening a box. Pull out the watch, hold it up. Then an anchor. Then the phone with the app open.]

VO: So this is Impulse. Three pieces.

[Hold up the watch.]

VO: A watch. You wear it.

[Hold up an anchor.]

VO: An anchor. You plug these in around your house. Nightstand, desk, wherever. They're how the system knows where you are.

[Phone, app open.]

VO: And an app. This is where you, last night, decide what today looks like. Then the hardware makes sure you actually do it.

[Face cam.]

VO: The whole thing runs on one idea. You make decisions when you're clear-headed, and the system holds you to them when you're not. Past you runs the day. Present you doesn't get a vote.

[3:00] DEMO 1 — SUNRISE LOCK¶

[VISUAL: night before. POV, placing the watch on the nightstand next to its anchor. App screen: wake time 6:30 AM, grace period 90 seconds. Cut to black. Timestamp: 6:30 AM.]

VO: Okay. This is the big one. Sunrise Lock.

[Anchor starts beeping. The watch lights up on the nightstand, fully charged.]

VO: It's 6:30. The anchor's going. The watch is sitting here charged and ready.

[POV: pick up the watch, put it on. The room goes quiet.]

VO: I put the watch on. That buys me a grace period, I set it to 90 seconds last night. Room goes quiet.

[Hold. The watch vibrates. The anchor starts beeping again, louder, escalating.]

VO: And if I'm still in bed when the 90 seconds is up... it comes back. Watch and anchor together. And it does not stop until I'm out of this room.

[POV: get out of bed, walk out of the bedroom. Silence.]

VO: Out of the room. Done.

[Face cam, later, daylight.]

VO: The point isn't that it's loud. The point is there's no snooze button, because the alarm isn't on my phone. It's the room. I can't reach over and tap a screen and win. I have to actually get up.

[SHORT-FORM CUT 2: this demo, 45 to 60 seconds, self-contained.]

[4:15] DEMO 2 — PHONE DISTANCE¶

[VISUAL: app screen. Setting up a phone-distance window, 9 to 10 PM, docked at the nightstand anchor. Cut to evening. POV: phone sitting on the anchor's dock. Watch on wrist.]

VO: Second demo. The phone thing.

[POV: reach for the phone, pick it up, hold it. A few seconds pass. The watch buzzes once, gentle.]

VO: I set a window from 9 to 10. My phone has to be docked at the anchor. I can grab it. A quick check is fine. But if I hold onto it too long...

[The watch buzzes harder. The anchor starts beeping.]

VO: ...yeah.

[POV: put the phone back on the dock. Silence.]

VO: Put it back. Quiet.

[Face cam.]

VO: And here's the thing I want to be honest about. This is not an app blocker. I tried that. It doesn't work, because the blocker lives on the phone, so you just delete it. Impulse doesn't touch your apps. It just makes sure the phone isn't in your hand. Because that's the actual problem. The apps aren't it. The phone in your hand is.

[SHORT-FORM CUT 3: this demo plus the "not an app blocker" honesty line. About 40 seconds.]

[5:30] QUICK DEMOS — MONTAGE¶

[VISUAL: fast cuts. Each one is a different commitment window firing in real life. On-screen text labels each one.]

VO: Once the setup's done, the same mechanism just does different stuff all day.

[Cut 1: gym bag by the door. App shows: "5:30 PM — on gym WiFi." Watch buzzes until POV shows walking out the front door.]

VO: 5:30. I'm supposed to be at the gym. The watch knows I'm not on the gym's WiFi. It goes until I leave.

[Cut 2: desk, laptop open, anchor next to the monitor. App: "9 AM — at desk anchor." Watch is quiet while typing.]

VO: 9 AM. I'm supposed to be at my desk. As long as I'm here, it's quiet. I walk away to "grab a snack" and don't come back...

[The watch buzzes.]

VO: ...it says hi.

[Cut 3: evening. Phone on the kitchen anchor. Someone cooking. App: "6:30 to 8 PM, phone at kitchen anchor."]

VO: Evening. Phone's docked in the kitchen. I'm making dinner, actually present, not half-watching some video I don't care about.

[Face cam.]

VO: You get it. Same watch, same anchors, same app. You just draw a different shape for each part of your day.

[SHORT-FORM CUT 4: the montage, cut tight, about 30 seconds.]

[6:45] THE HONEST STUFF¶

[VISUAL: face cam. Drop the energy a little. This is the real-talk section.]

VO: Okay, real talk. Things you should know before you buy this.

[Beat.]

VO: One. The phone-distance thing works, but it's Bluetooth, and Bluetooth is Bluetooth. If your phone's in low power mode or the link's degraded, it can false-alarm. The system's built to fail open, so a bad connection means it doesn't punish you. But you do have to keep the phone docked near the anchor and out of low power mode. I'm not gonna pretend that's not a thing.

VO: Two. The anchors are hard to beat on impulse. They are not impossible to beat. If you're really determined, you can muffle one. I'm not going to lie about that. The whole point is it's hard to defeat without thinking. The moment you're constructing a plan to cheat, you're not on impulse anymore, you're just deciding you don't want it. And that's on you.

VO: Three. The watch charges overnight. It is not an always-on wearable. 8 to 12 hours on a charge. That's by design, it charges while you sleep, which is also why Sunrise Lock works. But if you want a 24/7 fitness tracker, this isn't that.

VO: Four. There's a delay. If you change a setting, it takes about a day to take effect. You can always make things easier on yourself in advance. You can't give yourself an escape at 6am. That delay is not a bug. It's the feature. It's the whole point.

[Face cam, slight smile.]

VO: There's also an emergency pass. For the days you genuinely can't plan for. You set how often you get one. Use it on a real emergency, not a Tuesday.

[SHORT-FORM CUT 5: the caveats, cut tight. Honesty as a flex. About 20 to 30 seconds.]

[8:00] WHO IT'S FOR¶

[VISUAL: face cam.]

VO: I built this for me first. I have ADHD. The thing it takes off my plate is the all-day project of managing myself into doing stuff I already wanted to do. If that sentence hit, this is for you.

VO: But you don't need a diagnosis to want this. If you're tired of breaking promises to yourself, to your sleep, your gym, your work, your morning, that's enough. Same problem, different label.

[8:30] WHERE TO GET IT¶

[VISUAL: POV. The website loading on a laptop. The buy page.]

VO: It's live. Link in description. [PRICE], ships from [WHEREVER]. Watch, two anchors, charger, the app. More anchors are [PRICE] each if you want them.

VO: There's a return policy. If you buy it and it's not for you, send it back. I'd rather you do that than sit there resenting a watch.

[9:00] OUTRO¶

[VISUAL: face cam. The watch on your wrist, quiet.]

VO: I've been using this every day for [X months]. It's the first thing I've ever built that I actually use. And I use it because it works. Not because I made it, but because past me is way better at running my life than 6am me is.

[Beat.]

VO: If you want to stop negotiating with yourself, this is what it is.

[Hold. Card: STOP NEGOTIATING WITH YOURSELF. Link underneath.]

VO: Link's in the description. Thanks for watching.

SHORTS BREAKOUT¶

15s — Cold open. The phone-scrolling morning.
45–60s — Sunrise Lock demo, full.
40s — Phone-distance demo plus the "not an app blocker" honesty line.
30s — Quick-demo montage (gym / desk / evening).
20–30s — The real-talk caveats, cut tight. Honesty as a flex.

NOTES FOR YOU (THE FOUNDER)¶

The [WHY I MADE THIS] section is the only part only you can write. Don't outsource it. That section is what makes this not feel like an ad.
Read the whole script aloud before filming. If any three sentences in a row land with the same rhythm, rewrite one. Gen-Z can hear AI cadence from across the room.
The honesty section is doing real work. Your audience can smell a sales pitch. The caveats are the ad.
"Hard to beat on impulse, not impossible to cheat." Keep this framing everywhere. Don't let it drift to "impossible." You will be disproven and it will hurt.
Never say "blocks apps." Never. It doesn't. That capability was cut.
"Enforcement" is an internal word. On camera, say "holds the line," or just rephrase around it.
No emdashes in the VO when you're actually talking. They read fine on the page but nobody talks in emdashes. Read aloud and punctuate how you actually speak.
One thing to decide before filming: how much of your ADHD do you want on camera? The script foregrounds it lightly. You can push it harder or pull it back. Either is fine, just pick one.